DTC
Server-side rebuild
Replaced a pixel-only setup with GTM server and CAPI across Meta and Google — recovered substantial signal and improved ROAS visibility.
- GTM server
- CAPI
- Signal recovery
Systems & Automation
Analytics that drive decisions, not dashboards
GA4, server-side tracking, conversion APIs, and reporting tied to revenue — so every channel can finally be compared honestly and every decision has a source.
What this solves
What this solves
Most analytics setups measure activity, not outcomes.
GA4 misconfigured at the source
Events fire incorrectly; everything downstream is wrong.
No server-side tracking
iOS, ad blockers, and ITP are quietly halving your data.
Disconnected platforms
CRM, GA4, and ad platforms can't agree on conversions.
Dashboards nobody acts on
Lots of charts, no decisions.
Privacy and consent gaps
Cookie consent and Consent Mode v2 ignored or half-implemented.
What we cover
Analytics & tracking capabilities
Measurement infrastructure built around the decisions that actually need to be made.
01
Measurement plan
Outcomes, events, and KPIs documented before any tool is configured.
02
GA4 implementation
Event taxonomy, parameters, and audiences built around your funnel — not GA4's defaults.
03
Server-side tracking
GTM server, CAPI, and enhanced conversions to recover signal lost to ITP and ad blockers.
04
Conversion APIs
Meta, Google, TikTok, and LinkedIn CAPI wired to real events instead of pixel-only data.
05
Consent and privacy
Consent Mode v2, CMP integration, and privacy-compliant tagging.
06
BI dashboards
Looker Studio and BI dashboards built around real decisions — not vanity metrics.
07
CRM and revenue tie-in
Closed-loop reporting tying ad spend to qualified leads and revenue.
08
Quarterly reviews
Insight reviews that produce decisions — not just charts.
What we deliver
What lands in your stack
A measurement system you can trust — and act on.
Measurement plan tied to business outcomes
GA4 implementation and event taxonomy
Server-side tracking and Conversion APIs
Consent mode and privacy compliance
Looker Studio / BI dashboards
CRM and revenue closed-loop reporting
Quarterly insight reviews
How we work
Our analytics process
01
Measurement audit
Review current tagging, event taxonomy, and reporting for accuracy and gaps.
02
Measurement plan
Outcomes, events, and KPIs documented before any new implementation.
03
Implementation
GA4, GTM server, CAPI, and consent wired in cleanly.
04
Reporting setup
BI dashboards built around real decisions and reviewed with stakeholders.
05
Quarterly reviews
Insight reviews that produce documented decisions, not just charts.
Project examples
Project examples
Anonymous examples of the types of projects this work supports.
B2B SaaS
Closed-loop reporting
Connected ad platforms, GA4, and Salesforce so paid campaigns finally reported on closed revenue — not just MQLs.
- Salesforce tie-in
- Revenue attribution
- Honest ROAS
Connected services
Often combined with
Services that naturally strengthen this work.
Industries
Relevant industries
Where this work tends to make the biggest impact.
FAQ
Questions we get asked
Short, honest answers. If you have something more specific, just ask.
Contact
Let's get your numbers honest
Tell us where your reporting feels off. We'll review the tracking, tagging, and dashboards and tell you what to fix first.
- • Reply within one business day
- • Short call to align on goals and scope
- • Honest recommendation, even if it's not us